An online marketplace (or online e-commerce marketplace) is a type of e-commerce site where product or service information is provided by multiple third parties, whereas transactions are processed by the marketplace operator. Online marketplaces are the primary type of multi-channel e-commerce and can be described as a "simple and convenient portal" to streamline the production process.
In an online marketplace, consumer transactions are processed by the marketplace operator and then delivered and fulfilled by the participating retailers or wholesalers (often called drop shipping). Other capabilities might include auctioning (forward or reverse), catalogs, ordering, wanted advertisement, trading exchange functionality and capabilities like RFQ, RFI or RFP. These type of sites allow users to register and sell single items to a large number of items for a "post-selling" fee.
In general, because marketplaces aggregate products from a wide array of providers, selection is usually more wide, and availability is higher than in vendor-specific online retail stores. Also prices may be more competitive.
Since 2014, online marketplaces are abundant since organized marketplaces are sought after. Some have a wide variety of general interest products that cater to almost all the needs of the consumers, however, some are consumer specific and cater to a particular segment only. Not only is the platform for selling online, but the user interface and user experience matters. People tend to log on to online marketplaces that are organized and products are much more accessible to them.
Besides our web site, you can also find portions of our product portfolio on the following online marketplace sites:
Amazon.com, commonly known as Amazon, is an American electronic commerce and cloud computing company that was founded on July 5th, 1994, by Jeff Bezos and is based in Seattle, Washington. It is the largest Internet-based retailer in the world by total sales and market capitalization. Amazon.com started as an online bookstore, later diversifying to sell DVDs, Blu-rays, CDs, video downloads/streaming, MP3 downloads/streaming, audiobook downloads/streaming, software, video games, electronics, apparel, furniture, food, toys, and jewelry. The company also produces consumer electronics?notably, Kindle e-readers, Fire tablets, Fire TV, and Echo?and is the world's largest provider of cloud infrastructure services (IaaS and PaaS). Amazon also sells certain low-end products like USB cables under its in-house brand AmazonBasics.
Amazon has separate retail websites for the United States, the United Kingdom and Ireland, France, Canada, Germany, Italy, Spain, Netherlands, Australia, Brazil, Japan, China, India, and Mexico. Amazon also offers international shipping to certain other countries for some of its products. In 2016, Dutch, Polish, and Turkish language versions of the German Amazon website were launched.
In 2015, Amazon surpassed Walmart as the most valuable retailer in the United States by market capitalization. Amazon is the fourth most valuable public company in the world, the largest Internet company by revenue in the world and the eighth largest employer in the United States. In 2017, Amazon announced their plans to acquire Whole Foods Market for $13.4 billion by the end of the year, vastly increasing Amazon's presence as a physical retailer. The acquisition was interpreted as a direct attempt to challenge Walmart as a physical store.
Click on the image above to be taken to our Amazon store.
eBay Inc. is a multinational e-commerce corporation, facilitating online consumer-to-consumer and business-to-consumer sales. It is headquartered in San Jose, California. eBay was founded by Pierre Omidyar in 1995, and became a notable success story of the dot-com bubble. Today it is a multibillion-dollar business with operations in about 30 countries.
The company manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. In addition to its auction-style sales, the website has since expanded to include "Buy It Now" shopping; shopping by UPC, ISBN, or other kind of SKU number (via Half.com); online classified advertisements (via Kijiji or eBay Classifieds); online event ticket trading (via StubHub); and other services. It previously offered online money transfers (via PayPal, which was a wholly owned subsidiary of eBay from 2002 until 2015). The website is free to use for buyers, but sellers are charged fees for listing items and again when those items are sold.
Click on the image above to be taken to our eBay store.
We know guests count on
Target to find products they'll love without wading through endless options, so here's some exciting news. Meet Target + (Target Plus), a curated assortment of products from third-party sellers on Target.com. It's an initiative in its earliest stages, designed to complement Target's current assortment with thoughtfully selected additions in popular areas like home, toys, electronics and sporting goods.
"Target + provides guests with a curated selection of product choices that enhance our existing assortment, with the perks they enjoy from Target, like 5% off with a Target REDcard, free shipping and easy in-store returns," said Rick Gomez, Target's chief marketing officer and digital officer. Guests look to Target for great products. With Target +, we aim to give them easy access to even more great products by partnering with best-in-class specialty and national brands that will help guests save and get more done in just one stop to Target.com.
Click on the image above to be taken to our Target Plus store.