Minichamps MIN400082011 1958 Edsel Bermuda Station Wagon - Green with White Top Rear Quarter and Driftwood Trim (1:43 Scale)
"There are no crown princes at Ford."
- Edsel Ford
The Edsel was a make of automobile manufactured by the Ford Motor Company during the 1958, 1959, and 1960 model years. The car brand is best known as one of the most spectacular failures in the history of the United States automobile industry.
The Edsel was introduced amidst considerable publicity on "E Day"—September 4th, 1957. It was promoted by a top-rated television special, The Edsel Show on October 13th, but it was not enough to counter the adverse public reaction to the car's styling and conventional build. For months Ford had been circulating rumours that led consumers to expect an entirely new kind of car when in reality the Edsel shared its bodywork with other Ford models.
The Edsel was to be sold through a new Ford division. It existed from November 1956 until January 1958, after which Edsels were made by the Mercury-Edsel-Lincoln division (referred to as M-E-L). Edsel was sold through a new network of 1,500 dealers. This briefly brought total dealers of all Ford products to 10,000. Ford saw this as a way to come closer to parity with the other two companies of the Big Three: Chrysler had 10,000 dealers and General Motors had 16,000. As soon as it became apparent that the Edsels were not selling, many of these dealers added Lincoln-Mercury, English Ford and/or Taunus dealerships to their lines with the encouragement of Ford Motor Company. Some dealers, however, closed.
Pictured here is a 1958 Edsel Bermuda Station Wagon finished in green. Only 1,728 pieces produced. Sold Out!
Length: 4-3/4 inches
Width: 1-1/2 inches
Historical Account: "Rolling Dome" - For the 1958 model year, Edsel produced four models, including the larger Mercury-based Citation and Corsair, and the smaller, more affordable Ford-based Pacer and Ranger. The Citation came in two-door and four-door hardtops and two-door convertible versions. The Corsair came in two-door and four-door hardtop versions. The Pacer came in two-door and four-door hardtops, four-door sedan, and two-door convertible. The Ranger came in two-door and four-door hardtop or sedan versions. The four-door Bermuda and Villager wagons and the two-door Roundup wagon were based on the 116" wheelbase Ford station wagon platform and shared the trim and features of the Ranger and Pacer models. It included several features that were, at the time, cutting-edge innovations, among which were its "rolling dome" speedometer and its Teletouch transmission shifting system in the center of the steering wheel. Other, less-touted but more enduring design innovations included a primitive attempt at ergonomically designed controls for the driver, and self-adjusting brakes (often claimed as a first for the industry, although this was not so—Studebaker had pioneered them earlier in the decade).