Minichamps MIN400082401 1950 Mercury Monterey 2-Door Coupe with Sun Cap - Cream (1:43 Scale)
"One thing is certain: There is great development ahead for the automobile."
- The American Magazine, Things I've Been Thinking About by Henry Ford, February 1936
Mercury is an automobile marque of the Ford Motor Company founded in 1939 to market semi-luxury cars slotted between entry-level Ford and luxury Lincoln models, similar to General Motors' Buick (and former Oldsmobile) brand and DaimlerChrysler's Chrysler brand. To this day, most Mercury models are based on Ford platforms. The Mercury name comes from the planet Mercury and during its early years, the Mercury brand was known for performance.
Mercury was its own division at Ford until 1945 when it was combined with Lincoln into the Lincoln-Mercury Division, with Ford hoping the brand would be known as a "junior Lincoln", rather than an upmarket Ford. In 1949, Mercury introduced the first of its "new look", integrated bodies, at the same time that Ford and Lincoln also changed styling radically. Again in 1952, Mercury offered a further modernization in its look. In 1958, the Lincoln-Mercury Division and the ill-fated Edsel brand were joined into the Mercury-Edsel-Lincoln Division; with the demise of Edsel in 1960, it has been in the Lincoln-Mercury Division ever since.
Mercury, like the defunct Edsel, was created from scratch, rather than being a takeover of an existing company like Lincoln. Mercury's heyday was in the 1950s, when its formula of stretching and lowering existing Ford platforms was very successful. The marque has changed several times throughout its history. During the 1940s and 1950s, the make moved between as a "gussied up" Ford, to a "junior Lincoln" and even to having its own body designs. During the 1960s and early 1970s, Mercury began to distance itself from Ford and offered several different looking models such as the Cougar and Marquis. But in the late 1970s to the early 1980s the brand was joined at the hip with Ford again and its image suffered as a result.
Pictured here is an awesome 1:43 scale diecast replica of a 1950 Mercury Monterey 2-Door Coupe with Sun Cap finished in cream. Sports a red and white interior along with white wall tires. Only 2,016 pieces produced. One piece left in stock!
Length: 4 inches
Width: 1.5 inches
Release Date: March 2008
Historical Account: "Fun in the Sun" - The Mercury Monterey is a full-size car model introduced by the Mercury division of the Ford Motor Company in 1952. It would later share the same body style with the slightly more upscale Marquis, and the Park Lane and Montclair until the latter two were extinguished after the 1968 model year. The Marquis-Monterey body was, built on a longer wheelbase and had a longer body than the Ford LTD, Ford Galaxie, and Ford Custom. During its production the car served as the high-end, mid-range, and entry-level fullsize Mercury at various times throughout its run. It was the only Mercury to be in continuous production throughout the 1960s. The Monterey was discontinued after 1974.
In 2004, Mercury resurrected the Monterey nameplate for a minivan, essentially a re-badged Ford Freestar with added features and modified cosmetic details.